Role of ASEAN Tourism Strategic Plan 2011-2015 in the popularity of Vietnam!!
The member countries of ASEAN have been decided to implement a perfect plan to attain the tourism objectives of the ASEAN economic community. They will produce the new campaign and special promotions with developed strategic cooperation with the growing markets of more developing countries like Japan, China, India, Korea, and Australia. The secretary general Dr. Surin Pitsuwan and the tourism minister of the ASEAN Association have built a plan that involves a list of initiatives such as creating a new website and digital promotional campaign to concentrate on the mass market of India and China. The Association is also planning to go to other markets like creative, experimental, business, and experimental. It is also planning to conduct special endorsements for the cruise market. Developing more potential is the part of the ASEAN tourism strategic plan 2011-2015. It is the foundation of ASEAN tourism marketing strategy (ATMS) 2012-2015 which was accepted by the ASEAN tourism ministers in January of 2012. It is an exclusive plan by which the ASEAN national tourism organizations (NTOs) looking to attain the aim of 2015 and preserve the double-digit tourism growth. This growth rate is an ASEAN trademark for the last 14 years.
As per stated by Mr. Sansern Ngaorungsi the chairperson of ASEAN tourism marketing working group the ASEAN campaigns will target several sectors like adventure, business, and long stay, experiments to show the diversity of ASEAN but the most favored sector will be cruise. The reason behind it is the usual visit of the sea cruise and riverine is more than one. In order to endorse cruise activity in ASEAN, Singapore will organize the “Cruise Shipping, Asia-Pacific 2012” on coming 17th September in Singapore.
You can say that the efforts made by the ASEAN Tourism Ministers are paying well as the UNESCO has acknowledged the fact that Vietnam provides ASEAN’S most incredible seascapes and, therefore, its esteemed World Heritage list comprises eight natural and cultural sites of Vietnam. Ha Long Bay is the most iconic site that has thousands of limestone islands mounting over the sea. However, this is not the only place that attracts everyone towards Vietnam. Mysterious Grottos and caves, elegant Cham temples, amazing beaches of Nha Trang and DA Nang, survivors of a brilliant old civilization in central Vietnam, the elegant cities have a perfect blend of Chinese, Vietnamese, and French architectures. Every element position the country as a proper value for money and that is why it has been developed as the hottest destination for tourists!!